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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mediabridge announces partnership with Taptap Digital to offer location-based omnichannel solutions

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Blog

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.

Press Releases

Taptap expands footprint in Africa by entering Kenya and Nigeria markets

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.

Blog

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile and motor, the road to success

Mobile is absolutely dominant in the first phase, the information process

Blog

The future of retailers goes through the Smartphone

The problem which the majority of retail businesses face is the need to make their activity known and, consequently, convert their potential clients into their real clients. In addition to the traditional advertising formulas, such as distributing propaganda or flyers, there are new advertising media linked to the massive appearance of new devices in everyday life.