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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
An application needs three requirements to become a great application
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A Taptap Digital, uma plataforma líder de marketing omnichannel baseada em áreas que ajuda as marcas a alcançar seus potenciais clientes sem cookies, juntou-se à Mastercard Partner Network para transformar a maneira como as empresas anunciam.
The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”
Hyper-local, user-centric, video, programmatic and "digitalize"
The wheels of the Second Screen continue to roll as it advances towards a new multiscreen world
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Act global, think local
"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"
Her vision for 2015
The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising
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