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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

New Agency Partner Program

Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients

News

Your new audience is here: pay only for completed views and leave cookies behind

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

Press Releases

How to impact users who reject cookies?

What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?

Press Releases

bd-capital partners with TAPTAP Digital, a leading advertising and marketing technology company founded in Spain and with presence in Southern Europe, Latin America and Africa

bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Apple Pay Revolution

The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Blog

How iBeacons Will Transform the Relationship Between Retailers and Consumers

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

Blog

10 Tips to create a geolocalized campaign

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

Blog

RTB for beginners

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange