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Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

To what extent does the location data quality affect?

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP