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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Sonata M.O.R.E. machine learning optimization - better results from the first impression

In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?

Case Study: Sonata M.O.R.E. CTR & VTR

Sonata M.O.R.E. to the test

Whitepaper: Scaling Data. Location is everywhere.

Scaling data through location achieves more visibility and better results for brands

Case Study: Matterkind/Rufus & Amazon

Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

Mobile screens are for watching videos

One of the sector’s leading features with a brilliant future ahead

From Second Screen to a Brand Interactive Experience

2014 was predicted to be the year in which “second screen” would take off in Spain, and that prediction has come true

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

Your new audience is here: pay only for completed views and leave cookies behind

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

Datos de primera parte y desaparición de cookies: nuestra visión en la Revista Anuncios

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Leverage the impact and engagement of social media formats across programmatic display -the best of both worlds

Existing social media posts and assets can be used, no need to create anything new unless you want to

New possibilities for OOH/DOOH

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns

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