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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

New Agency Partner Program

Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients

News

Your new audience is here: pay only for completed views and leave cookies behind

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

Press Releases

How to impact users who reject cookies?

What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?

Press Releases

bd-capital partners with TAPTAP Digital, a leading advertising and marketing technology company founded in Spain and with presence in Southern Europe, Latin America and Africa

bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

My First Week With My Apple Watch

A homemade story

Blog

Are marketers squandering the beacon opportunity with too many offers?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

News

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

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