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Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

To what extent does the location data quality affect?

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

Act global, think local

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

Her vision for 2015

The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising