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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

10 Tips to create a geolocalized campaign

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

Blog

RTB for beginners

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

Blog

Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

Blog

Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

My First Week With My Apple Watch

A homemade story

Blog

Are marketers squandering the beacon opportunity with too many offers?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Los expertos en Mobile se reúnen antes del Foro

Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad

News

El medio móvil es el nuevo mando a distancia

Javier Velázquez, sobre las sinergias entre el mobile y los medios tradicionales

News

Marketing y mobile, ¿una relación bien avenida?

Mobile o cómo hacer marketing a base de momentos

News

The Meaning of Premium in Digital Media

What is the meaning it has nowadays?

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