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Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

To what extent does the location data quality affect?

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

The way in which digital media is bought and sold has changed dramatically in recent years

Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, taking off as the fashionable concept in the digital world where technological evolution is exponential

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico