Latest

Get the latest from Taptap including updates, press coverage and more

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

TAPTAP & Zeotap transform the measurement of sociodemographic audiences

TAPTAP and Zeotap have signed an agreement to include premium and anonymous data into the Sonata platform

Press Releases

Los principales medios Premium del mercado ofrecen su audiencia móvil a través de la plataforma Sonata de TAPTAP

La Vanguardia, Mundo Deportivo, Axel Springer, Aunia y más

News

GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience

Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant