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Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.

Quick, easy and comfortable

The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market

Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers

TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector

From mobile first to mobile centric