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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

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The developers respond: interview with Marcos Trujillo

Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”

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Smartphones and tablets, the casual consoles

The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned

Blog

Mobile as an advertising medium

Distances have become shorter and staying connected is a necessity

News

Surviving the MWC

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

How to improve your app using with a widget

The widgets in Android are one of the most representative functions of this mobile operative system

Blog

10 tips for an effective mobile advertising creativity

These are the questions that creative people ask themselves when developing a mobile campaign

Blog

Smartphones are also for the summer

Your mobile becomes an extension of you, your most useful tool when you leave home

Blog

What are “Native Ads”?

In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

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Mobile-Centric Strategies

It’s about concentrating the media around its natural nexus, the user

News

Ready for the Mexican Digital Market

Javier Ormazábal, Platform Sales Director of TAPTAP

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Perceiving context... empathy and its activation

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

News

Se acabó el misterio: este es el significado de premium dentro del mundo digital

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo

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