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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

TAPTAP partners with Integral Ad Science for viewability measurement and protection from ad fraud

Sonata Platform integrates Integral Ad Science technology to enable intelligent pre-bid targeting for viewability on mobile advertising campaigns, whilst effectively protecting from ad fraud

Press Releases

Mindshare and Taptap develop a new mobile out-of-home (MOOH) experience for Universal Pictures

Mindshare and TAPTAP have developed a strategy to enrich the physical impact of external advertising with digital elements, allowing users to access more information on film premieres, for Universal Pictures

Case Study

Beefeater achieves video immersion with mobile users together with Mediacom and TAPTAP

Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater

News

Tenemos infinidad de datos, la pregunta es qué hacer con ellos

La visión de Álvaro del Castillo, CEO de TAPTAP

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

Blog

Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

Blog

Mobile screens are for watching videos

One of the sector’s leading features with a brilliant future ahead

Blog

From Second Screen to a Brand Interactive Experience

2014 was predicted to be the year in which “second screen” would take off in Spain, and that prediction has come true

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Taptap integrates with Hivestack

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

News

LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology‍

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

News

Welcome to the new reporting dashboard in the Sonata Platform!

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

News

Taptap acquires Tyrceo Data Solutions, merging first-to-market martech and adtech in a single ecosystem

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP

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