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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?

Press Releases

Taptap launches CTV solution powered by location intelligence

Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting

Press Releases

Taptap launches in Brazil with the appointment of Andrea Orsolon as VP of Business Development

Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.

Press Releases

Movistar Plus+, Havas Media, and Taptap Digital launch the first omnichannel campaign on new digital screens in Metro de Madrid in partnership with JCDecaux

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

The education sector and the smartphone: a lesson learnt

Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are

Blog

A smartphone is the best shopping center in the world

Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops

Blog

Mobile and pharmaceuticals: a very healthy alliance

It is a safe bet to ensure that the industry continues enjoying excellent health

Blog

Boutique or department store inventory

sometimes the simplest starting point is the one you forget most quickly

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

News

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

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