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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

TAPTAP returns to the Mobile World Congress

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona

Blog

The education sector and the smartphone: a lesson learnt

Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are

Blog

A smartphone is the best shopping center in the world

Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops

Blog

Mobile and pharmaceuticals: a very healthy alliance

It is a safe bet to ensure that the industry continues enjoying excellent health

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Prepare for Black Friday

‍Omnichannel (both online and instore) shoppers spend more, more often, than single channel shoppers - plus more insights ahead

Blog

Taptap is now a Verified Partner for Publicis EMEA

Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets

Blog

Sonata M.O.R.E. machine learning optimization - better results from the first impression

In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?

Blog

Whitepaper: Scaling Data. Location is everywhere.

Scaling data through location achieves more visibility and better results for brands

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Geoprofiling and engagement, more inseparable than ever

News

Se está avanzando para hacer más preciso y versátil el medio DOOH, Álvaro Mayol

Preparando el III Foro Publicidad Exterior – DOOH de La Publicidad

News

Taptap Chile enhances its commercial team

The incorporation of Gorka Báez Fernández as Sales Director and Dulce Castillo Mangarre as Sales Manager boost the commercial team in Taptap Chile

News

TAPTAP's successful Mexico team continues its unstoppable growth

TAPTAP Mexico celebrates its second anniversary accompanied by the Mexican advertising sector

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