Get the latest from Taptap including updates, press coverage and more
Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications
Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience
Apple said yesterday that it sold 47.5 million iPhones in the its fiscal third quarter, representing 35 percent year-over-year growth
Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?
A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant
A homemade story
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
This innovative platform allows businesses to have an accessible advertising channel that is simple and measurable to reach a large number of clients through their smartphones
Topics: “Current state of retail sales in Spain” & “Key processes for the leap from Off to On” and “Obstacles and advantages to eCommerce”
Introducing Sonata Retail
Presenting our new platform designed to drive clients from mobile to the physical business
We’d love to hear from you!