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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets
Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?
A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant
A homemade story
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad
Javier Velázquez, sobre las sinergias entre el mobile y los medios tradicionales
Mobile o cómo hacer marketing a base de momentos
What is the meaning it has nowadays?
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