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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform
OOH campaign achieves 50% on-target reach as measured by geospatial data
Omnichannel (both online and instore) shoppers spend more, more often, than single channel shoppers - plus more insights ahead
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets
Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay
Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.
Web design has evolved in giant steps during the last few years, especially since the arrival of smartphones and tablets and the opportunities through HTML5 + CSS3 and JavaScript
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community
Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano
A study in collaboration
They bolster their relationship with a renewal of an annual partnership launched in 2019
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