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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

TAPTAP partners with Integral Ad Science for viewability measurement and protection from ad fraud

Sonata Platform integrates Integral Ad Science technology to enable intelligent pre-bid targeting for viewability on mobile advertising campaigns, whilst effectively protecting from ad fraud

Press Releases

Mindshare and Taptap develop a new mobile out-of-home (MOOH) experience for Universal Pictures

Mindshare and TAPTAP have developed a strategy to enrich the physical impact of external advertising with digital elements, allowing users to access more information on film premieres, for Universal Pictures

Case Study

Beefeater achieves video immersion with mobile users together with Mediacom and TAPTAP

Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater

News

Tenemos infinidad de datos, la pregunta es qué hacer con ellos

La visión de Álvaro del Castillo, CEO de TAPTAP

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

The developers respond: interview with Julio Rivas

Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"

Blog

The developers respond: interview with Marcos Trujillo

Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”

Blog

Smartphones and tablets, the casual consoles

The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned

Blog

Mobile as an advertising medium

Distances have become shorter and staying connected is a necessity

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Mobile-Centric Strategies

It’s about concentrating the media around its natural nexus, the user

News

Ready for the Mexican Digital Market

Javier Ormazábal, Platform Sales Director of TAPTAP

News

Perceiving context... empathy and its activation

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

News

Se acabó el misterio: este es el significado de premium dentro del mundo digital

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo

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