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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

Advertising Technology at the Service of the Advertiser

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

IPhone, not Apple Watch, is Apple’s biggest success in latest quarter

Apple said yesterday that it sold 47.5 million iPhones in the its fiscal third quarter, representing 35 percent year-over-year growth

Mobile Messaging Apps Drive Higher Influence Amongst Peers

The future of messaging apps is about content

Apple Watch’s role in a data-driven advertising environment

One of the biggest impacts that the Apple Watch and wearables, in general, will have, predictably, is on the advertising industry

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

Interview with Lara Mehanna

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

IV Mobile Advertising Study TAPTAP: 85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

TAPTAP returns to OMExpo with its mobile advertising solutions

For the third year in a row TAPTAP will be attending OMExpo in Madrid

Surviving the MWC

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

TAPTAP returns to the Mobile World Congress

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona

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