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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Apple Pay Revolution

The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change

Blog

How iBeacons Will Transform the Relationship Between Retailers and Consumers

Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

News

IV Mobile Advertising study TAPTAP: Location is the new cookie

The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising

News

IV Mobile Advertising Study TAPTAP: 85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

My First Week With My Apple Watch

A homemade story

Blog

Are marketers squandering the beacon opportunity with too many offers?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Los expertos en Mobile se reúnen antes del Foro

Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad

News

El medio móvil es el nuevo mando a distancia

Javier Velázquez, sobre las sinergias entre el mobile y los medios tradicionales

News

Marketing y mobile, ¿una relación bien avenida?

Mobile o cómo hacer marketing a base de momentos

News

The Meaning of Premium in Digital Media

What is the meaning it has nowadays?

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