Get the latest from Taptap including updates, press coverage and more
Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
sometimes the simplest starting point is the one you forget most quickly
Mobile is absolutely dominant in the first phase, the information process
This innovative platform allows businesses to have an accessible advertising channel that is simple and measurable to reach a large number of clients through their smartphones
The problem which the majority of retail businesses face is the need to make their activity known and, consequently, convert their potential clients into their real clients. In addition to the traditional advertising formulas, such as distributing propaganda or flyers, there are new advertising media linked to the massive appearance of new devices in everyday life.
Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?
A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant
A homemade story
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Act global, think local
"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"
Her vision for 2015
The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising
We’d love to hear from you!