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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

TAPTAP in Off/On Commerce Day

Topics: “Current state of retail sales in Spain” & “Key processes for the leap from Off to On” and “Obstacles and advantages to eCommerce”

Fashion likes the Smartphone

‍The mobile is a powerful ally of the fashion industry, providing a value of novelty and trend

TAPTAP Networks at eCommerce Expo

Introducing Sonata Retail

Cinemanía, finally on your smartphone!

How to use it and what you can find

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Improve List Development in Android with the NewBind Adapter Pattern

Creating lists of elements is a common task when developing Android apps

Hybrid Applications in HTML5

Programming LinkedIn and Twitter with HTML5?

Mobile screens are for watching videos

One of the sector’s leading features with a brilliant future ahead

From Second Screen to a Brand Interactive Experience

2014 was predicted to be the year in which “second screen” would take off in Spain, and that prediction has come true

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

Tenemos infinidad de datos, la pregunta es qué hacer con ellos

La visión de Álvaro del Castillo, CEO de TAPTAP

GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience

Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week

Platform Sonata To Retailers: Where Customers Are Is Who They Are

Q&A with Lara Mehanna

Sonata targets socio-demographic groups to improve ad relevance

Interview by LSA Insider

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