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Out of the 1,200 million smartphones in the world, 700 million feature GPS

Can creativity potentiate how a brand is remembered?

Data is king so, if it cannot be measured, it didn’t happened

Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.

Act global, think local

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

Her vision for 2015

The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising