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In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Existing social media posts and assets can be used, no need to create anything new unless you want to

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns