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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

Clear Channel Outdoor & TAPTAP build the largest omnichannel marketing platform in Latin America, digitalizing Out of Home audiences through Smartphones

Through its proprietary LQI technology, TAPTAP’s Sonata Out-of-Home solution leverages quality location and context signals to geoprofile and geo-retarget audiences based on outdoor presence and outdoor advertiser inventory

Press Releases

Technology Multinational and Mobile Advertising Leader TAPTAP Consolidates its Presence in Peru

TAPTAP has successfully consolidated its presence in the Peruvian advertising industry with the opening of its Lima office

Press Releases

Already more than 100 advertising professionals have participated in TAPTAP's TAP2Academy

TAPTAP's initiative brings with great success a series of laid-back courses aimed at small groups of advertising professionals from agencies and advertisers showing the technological innovations of the programmatic advertising sector and the new opportunities posed by innovative mobile-centric data strategies

Press Releases

Heinz “brings us to the garden”, and OMD and TAPTAP put it in the smartphone

The use of the mobile medium to enhance the interaction of the brand with the user encourages a positive reading of the advertiser's message

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Bridging the gap: The next frontier for mobile and physical commerce

Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

Blog

From Trafficker to Data Analyst

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

Blog

Is it the data or the question?

To what extent does the location data quality affect?

Blog

IAB taps beacons to greet 30k festival attendees

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.