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Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

To what extent does the location data quality affect?

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

For the third year in a row TAPTAP will be attending OMExpo in Madrid

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona