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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

Clear Channel Outdoor & TAPTAP build the largest omnichannel marketing platform in Latin America, digitalizing Out of Home audiences through Smartphones

Through its proprietary LQI technology, TAPTAP’s Sonata Out-of-Home solution leverages quality location and context signals to geoprofile and geo-retarget audiences based on outdoor presence and outdoor advertiser inventory

Press Releases

Technology Multinational and Mobile Advertising Leader TAPTAP Consolidates its Presence in Peru

TAPTAP has successfully consolidated its presence in the Peruvian advertising industry with the opening of its Lima office

Press Releases

Already more than 100 advertising professionals have participated in TAPTAP's TAP2Academy

TAPTAP's initiative brings with great success a series of laid-back courses aimed at small groups of advertising professionals from agencies and advertisers showing the technological innovations of the programmatic advertising sector and the new opportunities posed by innovative mobile-centric data strategies

Press Releases

Heinz “brings us to the garden”, and OMD and TAPTAP put it in the smartphone

The use of the mobile medium to enhance the interaction of the brand with the user encourages a positive reading of the advertiser's message

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

The developers respond: interview with Julio Rivas

Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"

Blog

The developers respond: interview with Marcos Trujillo

Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”

Blog

Smartphones and tablets, the casual consoles

The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned

Blog

Mobile as an advertising medium

Distances have become shorter and staying connected is a necessity

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

News

Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

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