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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.
Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.
Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.
Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.
Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are
Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops
It is a safe bet to ensure that the industry continues enjoying excellent health
sometimes the simplest starting point is the one you forget most quickly
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
La visión de Álvaro del Castillo, CEO de TAPTAP
Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week
Q&A with Lara Mehanna
Interview by LSA Insider
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