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featured |
Blog
Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News
LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology‍

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

News
Welcome to the new reporting dashboard in the Sonata Platform!

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

News
Taptap acquires Tyrceo Data Solutions, merging first-to-market martech and adtech in a single ecosystem

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP

Press Releases
Further strides towards the digitalization of outdoor media with BricoDepot and Spark Foundry

Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain

featured |
Blog
Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog
The education sector and the smartphone: a lesson learnt

Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are

Blog
A smartphone is the best shopping center in the world

Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops

Blog
Mobile and pharmaceuticals: a very healthy alliance

It is a safe bet to ensure that the industry continues enjoying excellent health

Blog
Boutique or department store inventory

sometimes the simplest starting point is the one you forget most quickly

featured |
News
Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News
Geoprofiling and engagement, more inseparable than ever

News
Se está avanzando para hacer más preciso y versátil el medio DOOH, Álvaro Mayol

Preparando el III Foro Publicidad Exterior – DOOH de La Publicidad

News
Taptap Chile enhances its commercial team

The incorporation of Gorka Báez Fernández as Sales Director and Dulce Castillo Mangarre as Sales Manager boost the commercial team in Taptap Chile

News
TAPTAP's successful Mexico team continues its unstoppable growth

TAPTAP Mexico celebrates its second anniversary accompanied by the Mexican advertising sector

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