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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Taptap Digital advertisers can now measure Sonata Location Intelligence solutions with Nielsen Digital Brand Effect studies

Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform

Case Study

BEAT and agency Publicis enlist Taptap technology to set the standard for OOH measurement and omnichannel/cross environment campaign planning

OOH campaign achieves 50% on-target reach as measured by geospatial data

Blog

Prepare for Black Friday

‍Omnichannel (both online and instore) shoppers spend more, more often, than single channel shoppers - plus more insights ahead

Blog

Taptap is now a Verified Partner for Publicis EMEA

Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Ecommerce y estrategia omnicanal: cómo planificar y ejecutar mejor tu estrategia, en la revista Anuncios

Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor

Blog

Ex-Microsoft to lead UK expansion for Taptap Digital

Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.

Blog

New Agency Partner Program

Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients

Blog

Taptap Digital advertisers can now measure Sonata Location Intelligence solutions with Nielsen Digital Brand Effect studies

featured |

News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

IV Mobile Advertising Study TAPTAP: 85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

News

TAPTAP returns to OMExpo with its mobile advertising solutions

For the third year in a row TAPTAP will be attending OMExpo in Madrid

News

Surviving the MWC

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

News

TAPTAP returns to the Mobile World Congress

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona

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