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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

Case Study

Case Study: Burger King

Taptap outperforms both competition and benchmarks with Burger King

News

Leverage the impact and engagement of social media formats across programmatic display -the best of both worlds

Existing social media posts and assets can be used, no need to create anything new unless you want to

News

New possibilities for OOH/DOOH

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

The education sector and the smartphone: a lesson learnt

Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are