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Mobile is absolutely dominant in the first phase, the information process

The problem which the majority of retail businesses face is the need to make their activity known and, consequently, convert their potential clients into their real clients. In addition to the traditional advertising formulas, such as distributing propaganda or flyers, there are new advertising media linked to the massive appearance of new devices in everyday life.

‍The mobile is a powerful ally of the fashion industry, providing a value of novelty and trend

How to use it and what you can find

Act global, think local

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

Her vision for 2015

The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising