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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Álvaro del Castillo presenta los beneficios de los datos de localización móvil
TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time
Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura
COFIDES grants a total of 645,000 euros to consolidate the commercial implementation of TAPTAP in LATAM
Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"
Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”
The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned
Distances have become shorter and staying connected is a necessity
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community
Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano
A study in collaboration
They bolster their relationship with a renewal of an annual partnership launched in 2019
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