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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Sonata M.O.R.E. to the test
Scaling data through location achieves more visibility and better results for brands
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign
Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
The way in which digital media is bought and sold has changed dramatically in recent years
Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, taking off as the fashionable concept in the digital world where technological evolution is exponential
The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora
Q&A with Javier Ormazabal, Country Manager of Taptap Mexico
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