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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update

The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”‍

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Sonata targets socio-demographic groups to improve ad relevance

Interview by LSA Insider

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Sonata launches global battle for hyperlocal mobile marketing

Act global, think local

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Our #MWC15

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.