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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant
A homemade story
In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex
Creating lists of elements is a common task when developing Android apps
Programming LinkedIn and Twitter with HTML5?
One of the sector’s leading features with a brilliant future ahead
2014 was predicted to be the year in which “second screen” would take off in Spain, and that prediction has come true
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
This innovative platform allows businesses to have an accessible advertising channel that is simple and measurable to reach a large number of clients through their smartphones
Topics: “Current state of retail sales in Spain” & “Key processes for the leap from Off to On” and “Obstacles and advantages to eCommerce”
Introducing Sonata Retail
Presenting our new platform designed to drive clients from mobile to the physical business
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