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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update

The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”‍

News

Sonata targets socio-demographic groups to improve ad relevance

Interview by LSA Insider

News

Sonata launches global battle for hyperlocal mobile marketing

Act global, think local

News

Our #MWC15

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Tomorrow's newspaper

Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

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adServer mobile or adServer with a mobile quick fix?

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

Blog

The take-off of the airlines in mobile marketing

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.