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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets
The widgets in Android are one of the most representative functions of this mobile operative system
These are the questions that creative people ask themselves when developing a mobile campaign
Your mobile becomes an extension of you, your most useful tool when you leave home
In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
Existing social media posts and assets can be used, no need to create anything new unless you want to
The solution represents a major milestone towards the digitalization and application of data to OOH campaigns
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