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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Javier Ormazábal, Platform Sales Director of TAPTAP
It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context
The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200
TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric
Every online business MUST take the leap into mobile
During the last years the term ‘Big Data’ has been everywhere, do you know that the so-called ‘data era’ is really a thing?
An application needs three requirements to become a great application
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Álvaro del Castillo presenta los beneficios de los datos de localización móvil
TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time
Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura
Q&A with Álvaro Mayol, TAPTAP's CTO
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