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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Sonata M.O.R.E. to the test
Scaling data through location achieves more visibility and better results for brands
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign
Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are
Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops
It is a safe bet to ensure that the industry continues enjoying excellent health
sometimes the simplest starting point is the one you forget most quickly
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community
Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano
A study in collaboration
They bolster their relationship with a renewal of an annual partnership launched in 2019
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