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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
One of the sector’s leading features with a brilliant future ahead
For the third year in a row TAPTAP will be attending OMExpo in Madrid
2014 was predicted to be the year in which “second screen” would take off in Spain, and that prediction has come true
Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"
Out of the 1,200 million smartphones in the world, 700 million feature GPS
Can creativity potentiate how a brand is remembered?
Data is king so, if it cannot be measured, it didn’t happened
Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
La visión de Álvaro del Castillo, CEO de TAPTAP
Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week
Q&A with Lara Mehanna
Interview by LSA Insider
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