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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

New Agency Partner Program

Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients

News

Your new audience is here: pay only for completed views and leave cookies behind

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

Press Releases

How to impact users who reject cookies?

What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?

Press Releases

bd-capital partners with TAPTAP Digital, a leading advertising and marketing technology company founded in Spain and with presence in Southern Europe, Latin America and Africa

bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

My First Week With My Apple Watch

A homemade story

Blog

Are marketers squandering the beacon opportunity with too many offers?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Programmatic advertising and artificial intelligence, tools for optimizing results and reducing costs

The way in which digital media is bought and sold has changed dramatically in recent years

News

The Artificial Intelligence revolution in the advertising ecosystem

Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, taking off as the fashionable concept in the digital world where technological evolution is exponential

News

TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

News

Advertising Technology at the Service of the Advertiser

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico

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