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Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay

Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.

Web design has evolved in giant steps during the last few years, especially since the arrival of smartphones and tablets and the opportunities through HTML5 + CSS3 and JavaScript

The way in which digital media is bought and sold has changed dramatically in recent years

Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, taking off as the fashionable concept in the digital world where technological evolution is exponential

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico