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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?

Press Releases

Taptap launches CTV solution powered by location intelligence

Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting

Press Releases

Taptap launches in Brazil with the appointment of Andrea Orsolon as VP of Business Development

Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.

Press Releases

Movistar Plus+, Havas Media, and Taptap Digital launch the first omnichannel campaign on new digital screens in Metro de Madrid in partnership with JCDecaux

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

featured |

Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update

The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”‍

Blog

Mobile Marketing Trends 2015

Hyper-local, user-centric, video, programmatic and "digitalize"

Blog

How should Mobile Media take advantage of programmatic buying?

Blog

From the Second Screen to the "Interactive Multiscreen"

The wheels of the Second Screen continue to roll as it advances towards a new multiscreen world

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Location data for Corporate Social Responsibility

Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community

News

Taptap Digital solidifica su liderazgo comercial en México

Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano

News

Taptap & UC3M in the News!

A study in collaboration

News

Taptap and Publicis bolster collaboration and renew annual pan regional partnership in LATAM and Miami

They bolster their relationship with a renewal of an annual partnership launched in 2019

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