Get the latest from Taptap including updates, press coverage and more
Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?
Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting
Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.
Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.
Mobile is absolutely dominant in the first phase, the information process
The problem which the majority of retail businesses face is the need to make their activity known and, consequently, convert their potential clients into their real clients. In addition to the traditional advertising formulas, such as distributing propaganda or flyers, there are new advertising media linked to the massive appearance of new devices in everyday life.
The mobile is a powerful ally of the fashion industry, providing a value of novelty and trend
How to use it and what you can find
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community
Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano
A study in collaboration
They bolster their relationship with a renewal of an annual partnership launched in 2019
We’d love to hear from you!