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Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

A homemade story

The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market

Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers

TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector

From mobile first to mobile centric