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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Taptap and Publicis bolster collaboration and renew annual pan regional partnership in LATAM and Miami

They bolster their relationship with a renewal of an annual partnership launched in 2019

News

Taptap UK is open for business!

Taptap Digital is now up and running in the United Kingdom

News

Introducing Sonata M.O.R.E. The artificial intelligence optimization engine from TAPTAP Digital

News

FOA BCN 2019: mesa redonda "El futuro de la publicidad"

Álvaro Rodríguez

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant