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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Your mobile becomes an extension of you, your most useful tool when you leave home
In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers
Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.
Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?
Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are
Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops
It is a safe bet to ensure that the industry continues enjoying excellent health
sometimes the simplest starting point is the one you forget most quickly
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market
Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers
TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector
From mobile first to mobile centric
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