Latest

Today, retailers report that 86% of consumers will use their mobile phones while shopping at retail locations, thereby linking the gap between the digital and physical

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

To what extent does the location data quality affect?

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

An interview with ‍Álvaro Mayol and Javier Velázquez

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)